About Us!

Our equestrian business journey began with a simple yet powerful bond — two friends united by a lifelong passion for horses. From early mornings at the stables to endless conversations about training, care, and riding, our shared love for all things equine inspired us to create something meaningful.

With years of hands-on experience and a deep appreciation for the equestrian lifestyle, we set out to build a business that reflects our commitment to quality, authenticity, and community. Whether you’re a seasoned rider or just starting out, we’re here to support your journey with trusted products, expert knowledge, and a genuine love for the sport.

At the heart of our business is a belief in the special connection between horse and rider — and we’re proud to be part of that story, ensuring quality yet affordable products.

We understand how expensive this sport and lifestyle can be, which is why our main goal is to find the best prices possible and pass those savings directly on to you. As a small business, we can’t always beat every price out there, but we do our best to match or beat online prices whenever we can. Our profit margins are kept minimal so that you can enjoy greater savings—because our biggest hope is that you’ll continue to support and grow with us into the future.

Alex & Gen x